Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from naturals.pk (the “Site”).  

Personal information we collect  

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.  

We collect Device Information using the following technologies:  

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org 

- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.  

- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.  

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.  

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.  

How do we use your personal information?  

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:  

- Communicate with you;  

- Screen our orders for potential risk or fraud; and  

- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.  

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).  

Your Account and Registration Obligations 

If you use the Website, you shall be responsible for maintaining the confidentiality of your login ID and Password and you shall be responsible for all activities that occur under your login ID and Password. You agree that if You provide any information that is untrue, inaccurate, not current or incomplete or We have reasonable grounds to suspect that such information is untrue, inaccurate, not current or incomplete, or not in accordance with the this Terms of Use, We shall have the right to indefinitely suspend or terminate or block access of your account on the Website and refuse to provide You with access to the Website. 

Charges 

Account registration on the Website is free for buyers. Naturals does not charge any fee for browsing and buying on the Website, however; there is a fee for delivering goods to your doorstep. Naturals reserve the right to change its Fee Policy from time to time. In particular, Naturals may at its sole discretion introduce new services and modify some or all of the existing services offered on the Website. In such an event reserves the right to introduce fees for the new services offered or amend/introduce fees for existing services, as the case may be. Changes to the Fee Policy shall be posted on the Website and such changes shall automatically become effective immediately after they are posted on the Website. Unless otherwise stated, all fees shall be quoted in Pakistani Rupees. You shall be solely responsible for compliance of all applicable laws including those in Pakistan for making payments to Naturals. 

Communications 

When You use the Website or send emails or other data, information or communication to us, you agree and understand that You are communicating with Us through electronic records and You consent to receive communications via electronic records from Us periodically and as and when required. We may communicate with you by email or by such other mode of communication, electronic or otherwise. 

Sharing your personal Information  

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout 

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.  

Behavioural advertising  

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work 

You can opt out of targeted advertising by using the links below:  

- Facebook: https://www.facebook.com/settings/?tab=ads  

- Google: https://www.google.com/settings/ads/anonymous  

- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads  

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ 

Do not track  

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.  

Your rights  

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.  

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.  

Data retention  

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.  

Changes  

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.  

Minors  

The Site is intended for all age groups.  

Contact us  

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at orders@naturals.pk or by mail using the details provided below:  

Naturals 

229-FF Commercial Market, Phase 4, DHA Lahore, Lahore 54000, Pakistan